Black Monday/Cyber Monday Record Breakers – Who Gets The Credit???
Despite all the doom and gloom that the media tends to bombard us with, reports are indicating that this post-Thanksgiving sales event was the best ever, with online recognizing a 24.3% increase in...
View ArticleClik here to view.
One Business Philosophy Your Search Campaign Can’t Live Without
We’ve all seen them – the books sitting in the airport bookstore. The ones with clever names, designed to cajole even the savviest businessperson into thinking they’ve been missing that one thing. “I...
View ArticleDesigned Experiments – Are You Leading or Following the Herd
I am often surprised when I talk to industry practitioners and engage in conversations on optimization schemas and the techniques they use to improve Google local listings and Place Pages, how very...
View ArticleMobile & Tablet Users are Filled with Good (Purchase) Intentions
Would you like to get your marketing message in front of an audience that purchases 86% of the time it conducts a search? Or perhaps you’d “settle” for advertising to an audience that purchases 72% of...
View ArticleWeathering the Storm of Digital Marketing Changes
Even though it’s June, the past couple of weeks would have been a horrible time to take a vacation if you’re involved in online marketing. You’d have come back to the office to find: Google Place pages...
View ArticleEarly Thoughts on Apple Maps
The local search landscape has been rocked several times in the last year alone, and now Apple has a new product that could shift the scene again. The new Apple Maps has now been available to...
View Article#NBCFail, the 3 Ms, & Your Marketing Strategy
The Olympics have made for great fodder for social media discussion over the past week, not only for the performance of the athletes themselves but also for the performance of NBC in broadcasting the...
View ArticleGoogle Ups the Stakes for Mobile-Optimized Sites
Hopefully you’ve prepared a mobile-optimized experience for your web site based on the continued growth of the mobile market, the high purchase intent that users exhibit, and the fact that many of your...
View ArticleiPhone 5 Brings the Need for Responsive Design to the Forefront
Think that just because your site is optimized for previous generation iPhones that it will render perfectly in the new iPhone 5? Think again. As described here, the display upgrades in the iPhone 5...
View ArticleTake a Cue from Facebook & Start Attributing Your Offline Sales
There’s something ironic about a company who seeks to unify the world under its digital ecosphere embracing offline activity, but Facebook is doing it, and they’re quite wise to. The question is, will...
View Article